Business Coaching for Creative Entrepreneurs & Operators
Most creative entrepreneurs aren't stuck because they lack talent or drive. They're stuck because one part of their business is quietly draining everything else. The SCORE Method™ finds it — and fixes it.
Free · 3 minutes · No email required to start
The Real Issue
You're putting in the work. The ideas are there. The drive is there. But something isn't translating — and the harder you push, the more it feels like running in place.
That's not a motivation problem. It's a structural one. And structure has a source — a specific dimension of your business that's quietly creating the drag on everything else.
The SCORE Method™ was built to find it.
Learn how the SCORE Method worksThe Framework
The SCORE Method™ maps your business across the five areas that determine whether a creative business grows or stalls — and identifies which one is the current constraint.
S
Sightline
Vision without traction
You know where you want to go — but the daily decisions don't point there yet.
C
Cadence
Effort without momentum
The work is happening — but it's reactive, and the priorities keep shifting.
O
Orchestration
A team that needs you for everything
You can't step back because the moment you do, things fall through the cracks.
R
Resonance
Decisions that don't compound
You're making moves — but they're not building on each other, and the direction keeps shifting.
E
Encore
Growth without a structure to hold it
You're ready to scale — but the systems, team, and habits underneath haven't caught up yet.
The Coach
Strategist. Operator. Creative entrepreneur.
I help visionary founders and creative organizations turn ambitious ideas into sustainable, scalable businesses. As the founder of Ovation Coaching & Consulting and creator of The SCORE Method™, I work as an executive coach and business strategist — bringing greater clarity, structure, accountability, and momentum to the way my clients operate and grow.
I know what it looks like to be skilled at your craft and still feel like the business side is a constant uphill battle. The SCORE Method™ exists because the existing tools weren't built for people like us — creative, multi-faceted, and deeply invested in doing work that actually matters.
I work with a small number of clients at a time, which means when we're in it together, you have my full attention.
More about AndyThe Path
Every engagement starts with the free SCORE Assessment. From there, the path is structured — but you decide how far you go.
Free
10 questions. 3 minutes. A clear diagnostic of which SCORE dimension is the current constraint in your business.
Start the assessment$497
90-minute deep-dive session. You leave with a written SCORE Snapshot — a clear picture of where you are, what the real constraint is, and what to do about it.
Learn more$1,997 – $4,995
Go deeper with a 4-week focused sprint on your primary dimension, or commit to a full 12-week engagement across all five phases of the SCORE Method™.
See all optionsEach investment credits toward the next level. The path is cumulative, not repeated.
"Every entrepreneur and business owner is an artist in their own right, crafting a life and a business that reflects their unique vision and purpose. You deserve a business that works as hard as you do — and a structure that lets you actually enjoy building it."
— Andy Westrick, Founder, Ovation Coaching & ConsultingOn AI and Coaching
I use AI tools myself — they're genuinely useful, and I'm not going to pretend otherwise. But there's something worth naming: AI can now generate music that sounds nearly indistinguishable from the real thing. Technically impressive. And yet it doesn't replace a live musician — that presence, the natural imperfection, the thing you feel in the room that can be approximated but not fully recreated.
The same is true for personal trainers, therapists, and mentors. What they offer isn't just information or a plan. It's presence. Investment. The specific friction of another human being who sees what you can't — and won't let you off the hook.
Coaching works the same way. Use AI to move faster and work smarter. Work with a coach to do the thing a tool never will — push you past the parts of yourself that are quietly in the way.
The First Move
The SCORE Assessment is free, takes 3 minutes, and gives you a clear diagnostic — not a vague scorecard.