High-touch. Direct. Built around your actual business.

I don't run group programs where everyone gets the same answer. I don't sell courses that sit unfinished in your downloads folder.

What I do is sit with you, in the specific reality of your business, and help you build the right things in the right order — with a level of directness and accountability that most coaches avoid because it's uncomfortable.

I'll tell you when your idea is solid. I'll also tell you when it isn't. I'll help you see around corners you didn't know existed — and hold you to what you said mattered to you.

Every engagement is structured around the SCORE Method™ — which means we always know where we are, what we're working on, and what winning actually looks like.

"I'm not here to help you feel motivated. I'm here to help you build something that works — and then make sure you keep building it."

— Andy Westrick
  • Coaching built around your specific business, not a generic framework
  • Direct, no-fluff communication — not managed distance
  • Strategic depth + operational grounding in every session
  • Real accountability between sessions, not just show-up-and-talk
  • Grounded in the SCORE Method™ so every engagement has structure and direction

Find your entry point.

Every path starts with the free SCORE Assessment. From there, the right engagement depends on where you are and how deep you're ready to go.

Start Here — Free

SCORE Assessment

10 questions. About 10 minutes. You'll walk away knowing which of the five SCORE dimensions is the current constraint in your business — and what that means for where to focus first.

Take the Free Assessment →
Score Review

SCORE Analysis

A conductor studies the score before leading the performance. This is that moment — a deep read on your business across all five SCORE dimensions so you know exactly what you're working with and where to move first.

  • Prerequisite: Free SCORE Assessment completed
  • 90-minute deep-dive session
  • Full review across all five SCORE dimensions
  • Written priority map and 90-day action plan
  • One 30-min follow-up within 30 days
  • Investment credited toward a Sprint if you continue

$497
One-time · no ongoing commitment

Book a Discovery Call →
Focused Sprint

4-Week SCORE Sprint

One dimension. Four weeks. Real movement. When you know exactly where the bottleneck is, a Sprint cuts straight to it — four focused sessions built around a single SCORE pillar to break a specific pattern or build a specific capability fast.

  • Prerequisite: Completed SCORE Analysis
  • 4 weekly 60-minute coaching sessions
  • Focused on your highest-leverage SCORE dimension
  • Targeted deliverables built around that pillar
  • Clear outcome defined before we begin
  • Prior Analysis investment credited toward this Sprint

$1,997
4 weeks · defined scope

Book a Discovery Call →
By Invitation

Strategic Partnership

For clients who've completed a 12-week engagement and want to keep building. This isn't a package — it's a relationship. Scope, cadence, and investment are structured around what your business actually needs at that stage. Most clients continue for 6–12 months. Some longer.

Pricing discussed individually

Start the Conversation →

This works best for specific people.

I'm selective about who I work with — not to be exclusive for the sake of it, but because the work is only valuable when there's real fit.

This is a great fit if you are...

  • A creative entrepreneur or business owner who has built something real and wants to grow it with more clarity and structure
  • Someone who values honest feedback more than comfortable validation
  • An operator who wants strategic support — not just mindset coaching
  • Committed to doing the work between sessions, not just during them
  • Ready to make real decisions, not just think about them

On the other hand, this probably isn't for you if...

  • You're looking for accountability to start your business (I coach builders, not beginners)
  • You want someone to validate every idea without challenge
  • You're not currently in a place where you can invest meaningfully in growth
  • You're expecting dramatic results without implementing between sessions

If you're not sure where you fall, take the SCORE Assessment first. It'll give you a clear read on whether now is the right time — and the right investment — for coaching.

Take the Assessment

Good questions deserve real answers.

How is this different from other business coaching?+
Most coaching is either very mindset-heavy (lots of "why" work, not much operational structure) or very tactical (templates and frameworks without the real accountability). I operate at both levels. The SCORE Method™ gives our work a real spine — we're never just talking about what's hard. We're mapping it against the framework, finding the root, and building toward a specific outcome. And because I'm an operator running my own businesses, I understand the real cost of getting this stuff wrong.
Do I need to take the SCORE Assessment first?+
Yes — for every engagement. The assessment is the foundation. Without it, we're guessing. With it, we know exactly what we're working with before the first session. If you've already taken it and have your results, we can move straight to booking. If not, start there — it's free and takes about 10 minutes.
What industries or types of businesses do you work with?+
My sweet spot is creative entrepreneurs and service business owners — people in industries like performing arts, design, media, fitness, coaching, consulting, and adjacent fields. That said, the SCORE Method™ is industry-agnostic. If you run a service or experience-based business and identify with the challenges described on this site, there's a strong chance we're a fit. The best way to find out is a discovery call.
How does the 12-week engagement work week to week?+
We meet weekly for 60 minutes. Every session is structured but flexible — we work off the SCORE roadmap built at the start of the engagement, move through the most pressing priorities, and leave each call with clear action items. Between sessions, I'm available for async check-ins on key decisions, sticking points, or things that come up. At week 12, we do a full SCORE reassessment to see what's shifted and what comes next.
Is this coaching or consulting?+
Honestly? Both. Pure coaching (where the coach only asks questions and draws out your own answers) isn't what I do. Neither is pure consulting (here's your plan, go execute it). What I offer sits at the intersection: a strategic thinking partner who will ask hard questions, challenge your assumptions, and also tell you what I actually think — including what I'd do if this were my business. Most clients find that hybrid the most valuable part.
What does it cost, and are there payment plans?+
The SCORE Assessment is free and is where everyone starts. The SCORE Analysis is $497 — a 90-minute deep-dive with a written priority map and follow-up. The 4-Week Sprint is $1,997 for four focused sessions on your primary bottleneck dimension. The 12-Week Engagement is $4,995 and covers all five dimensions with weekly sessions, async support, and a full roadmap. Each tier credits toward the next — so what you invest in the Analysis applies toward a Sprint, and the Sprint toward the full engagement. Strategic Partnership pricing is discussed individually after the 12-week engagement. Payment plans are available. If the timing isn't right yet, take the free Assessment, implement what you learn, and come back when you're ready.

The Next Step

Start with the assessment.
Or start with a conversation.

Take the SCORE Assessment to get a clear read on your business — or reach out directly to book a discovery call. Either way, the first move is yours.

Take the SCORE Assessment Book a Discovery Call